Two digital-native retailers have expanded to the Cherry Hill Mall in what is a continuation of online stores migrating into brick-and-mortar locations. 

Warby Parker leased 2,050 square feet and Amazon 4-Star leased 4,400 square feet at the mall, which is owned by Philadelphia-based PREIT (NYSE: PEI). Both retailers are expected to open during the first half of 2022, joining other online retail brands such as Purple and Peloton that already have a presence in the mall. 

The Cherry Hill Mall is 94.4% occupied. 

This will serve as Amazon’s first 4-Star store in New Jersey, though it does have an Amazon Books in Paramus. The new location is part of Amazon furthering its presence in traditional, physical retail. In this case, it uses Amazon 4-Star to showcase what it says are among the top-selling items from Amazon.com. The store will also sell Amazon devices and books. 

*Article courtesy of Philadelphia Business Journal

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